About

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Concerning WHO WE ARE

How you eat affects every part of your life, so it's important to choose the right foods every day. Eat This, Not That! is here to help you do that.

Eat This, Not That! is a brand with a team of award-winning journalists and board-certified experts, doctors, nutritionists, chefs, personal trainers, and dietitians who work together to bring you accurate, timely, informative, and actionable content about food, nutrition, dieting, weight loss, health, wellness, and more.

As the leading health and wellness brand, Eat This, Not That! is now the world's #1 nutrition website and one of the top five food outlets in the U.S. We cover breaking food and restaurant news, offer healthy eating guides, and have proven "no-diet" weight loss strategies.

OUR MISSION

We want to give you the tools you need to make better food choices every day by giving you tips, shopping lists, and nutrition guides that are backed by experts and research. So you can be healthy, fit, and feel your best, our content can help you when you go grocery shopping, eat out, eat on the go, cook at home, and more.

WHAT WE DO

At the moment, more than 110 million people visit EatThis.com every year. ComScore says that the site has a bigger audience and is getting more visitors faster than many of its top health and wellness competitors. So far, we've written over 12,000 articles with breaking news and advice that can change your life.

The Eat This, Not That! books have sold 8 million copies. Dave Zinczenko and Dr. Jennifer Ashton wrote the latest one, Eat This, Not That! When You're Expecting. Cook This, Not That!, Drink This, Not That!, and Grill This, Not That! are some of the other books in the series. There is also The 7-Day Flat-Belly Tea Cleanse.

HOW WE DO IT

Our editorial staff is made up of people who have worked in news, publishing, nutrition, and lifestyle reporting for a long time. We are committed to the highest journalistic ethics and standards, and we don't let our advertisers or other outside influences affect how we do our jobs.

Our team is dedicated to research, expertise, data, and authority, and that shows in our content. We make sure that what you read on our site is accurate, up-to-date, and medically sound by following strict editorial guidelines. We do our own original reporting and only use news sources, academic journals, research institutions, and peer-reviewed studies that are known around the world.

Our Medical Expert Board reviews and adds to both new and old content on a regular basis to make sure that it is accurate.

Our rules about ethics and checking facts

When you're ready to make a big decision about your diet and/or health that will affect the rest of your life, you should expect to be led by accurate and reliable information. Because of this, our content is checked for accuracy by a team of experienced journalists and reviewed by a board of qualified medical experts.

Our editorial team and network of writers only use first-hand sources when doing research for articles (i.e. academic studies, peer-reviewed research, or interviews with licenced medical professionals, including members of our industry-leading Medical Expert Board). There are clear links to these sources in our articles so that readers can easily check their credibility.

We've put together a group of certified and well-known medical doctors, registered dietitians, certified nutritionists, certified personal trainers, and culinary and wellness experts to make up the Medical Expert Board. These trusted partners work closely with our editorial team to make sure that the information on Eat This, Not That! is accurate from a medical point of view and based on the most recent scientific research. Their name won't be added to the byline of an article until it has been carefully looked over.